Laney's Get Down

Adobe Creative Suite
2024 – 2025

As Tin Roof's Brand Content Manager and Graphic Designer, I had the opportunity to collaborate with marketing teams to deliver a polished brand identity for Tin Roof's new fried chicken concept, Laney's Get Down, located in Kansas City, MO on West Port. I further developed the vintage, authentic visual language.

Hot Chicken & Honky Tonk
Adobe Illustrator
2024 – 2025

I designed the following graphics to promote a Laney's Get Down special event on Instagram, LaneysGetDown.com, Facebook, and more. The event featured Laney's hot chicken and live music. The goal was to provide 2-3 variations of the promotional graphics to keep the new monthly event fresh and inviting to West Port guests and to build foot traffic of returning customers.

"Get Down With The Taste" Packaging and "Thanks For Gettin' Down With Us" To-Go Bag
Adobe Illustrator, Adobe Photoshop, Procreate
2024 – 2025

The goal of this container was bring Laney's personality to the menu's delicious and unique sides guests can enjoy in-store or to-go. The illustrations feature Laney and Laney's chicken dancing and posing alongside the brand phrase "Get Down With The Taste."

Laney's Local Lineup
Adobe Illustrator
2024 – 2025

I designed the following graphics as a template to promote the Laney's Get Down partnerships with local businesses in Kansas City utilizing photos and quotes from the businesses themselves.

Adobe Illustrator
2024 – 2025

The story is in the details. For the table design, I incorporated the brand's colors into a picnic-table design to communicate the family-friendly, vintage feel of Laney's Get Down and the southern hospitality style of the menu.

Special Events Featuring Live Music
Adobe Illustrator
2024 – 2025

I designed the following templates and brand lockups to promote three series of live music at Laney's Get Down: Songwriter Sessions, Get Down With The Sound, and Late Night At Laney's.

"The Big Game" Watch Party
Adobe Illustrator
2024 – 2025

Laney's Get Down hosted a Super Bowl watch party, so the goal was to appeal to Kansas City Chiefs fans to order our catering services if they chose to watch from home or to reserve a table in front of one of the new, large TV screens in-store with the game sound on.

Laney's Portrait
Adobe Illustrator
2024 – 2025

Inspired by Nashville, I created a large-format sign featuring a portrait of the icon, Laney.

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